THE PRACTICE AND HOW TO IMPROVE SERVICES INFLUENCE THE ADOPTION OF INTERNET BANKING IN VIETNAM

Authors

  • Purwanto - PRESIDENT UNIVERSITY
  • Vu Quang Hai Dang President University

DOI:

https://doi.org/10.47970/jml.v5i2.355

Keywords:

Internet banking, E-banking, Perceived Usefulness, Perceived Ease to Use, Government Supporting, Social Influence, Trust, Adoption of internet banking, vietnam

Abstract

The fact that undeniable impact of Internet on the global economy in general and of Vietnam in particular, which internet banking is also an effective tool and is increasingly popularized and has a hunger impact on the global economy. Especially in the covid-19 epidemic, the limited contact with surfaces is recommended; the use of online payment platforms demonstrates its convenience, speed and safety for users. The researcher adopts the quantitative research method and using Smart-PLS 3.3.3 to analyze the data. This research shows 4 variables Perceived Usefulness, Perceived Ease to Use, Government Supporting and Social Influence have significant on Adoption of internet banking which are directly influenced by the variables and Trust has no significant on Adoption of internet banking. The total valid participants are 150 people currently living in Vietnam almost is big city where internet banking more popular, who are approached via convenient sampling method. With 150 participants with 100% of respondent using internet banking, 78.5% usually using service and 18.1% always using service, that showing the biggest user of internet banking in Vietnam. Based on the findings, this study has the following previous research.

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Published

2022-11-30