MODEL OF SOCIAL MEDIA IN THE PUBLIC SECTOR: A LITERATURE STUDY

Abstract

Social media has become a part of people's lifestyle, starting from the age of children to adults. Social media is a source of information in every community activity, from news, job vacancies, culinary and so on. All information can be obtained in one media, namely social media. What about public services ? Can the government use social media in providing services? Social media with its advantages and disadvantages can be used to improve services to the community. Interaction between the government and the community is needed to obtain true, reliable and fast information. The government must quickly respond to every question, complaint through content that is easy to use by the public. The social media model used must adopt all the needs of the community, especially for routine services. Integrate all services from the central to the regional level. Separated menu for community services and business services, all services must still be verified to avoid hoaxs or slander.