Implementasi Diamond Strategy Framework pada Bimbingan Belajar Primagama

Abstract

Strategy is a fundamental part of a business due to its purpose as a foundation for
business organization lay out their plan and action into commotion. One of the frameworks to
setup a strategy is diamond strategy. The strategy diamond framework can be used to
develop strategies in multi-business enterprises at all organizational levels and across market
or product. This article demonstrates how the framework yields insight that managers and
executives need in order to make critical strategic decision. The power of single integrated
approach lies in its transformative ability to unite a form with one template based on a
common language and shared lexicon. This is a case study of Bimbingan Belajar Primagama,
focusing on how the management examines the components of diamond strategy framework
and it’s implementation in their organization. Primagama, one of the tuition center, gained a
lot of experience and successfully expanded its business to various parts of Indonesia.
However, eventually, the rigors of competition forced some or even many tuition center to
accept a reduction in income and number of students. Several things affected the decline, such
as management, competitors, and marketing. Therefore, a prepared strategy or grand
strategy aimed at restoring its tutoring business on track and to reap maximum benefits.