MH NAINGGOLAN, B.; AMIDIOLA, P. THE ROLE OF SERVICE QUALITY IMPROVES BRAND IMAGE IN HOTELS XYZ: WORD OF MOUTH AS A MEDIATION. Journal of Management and Leadership, [S. l.], v. 4, n. 2, p. 13–37, 2021. DOI: 10.47970/jml.v4i2.238. Disponível em: https://jurnal.tau.ac.id/index.php/jml/article/view/238. Acesso em: 20 may. 2025.