WIJAYANTI, A.; MH NAINGGOLAN, B. IMPROVING PURCHASING DECISIONS THROUGH PRICE PERCEPTION AND PRODUCT QUALITY: THE MEDIATING ROLE OF BRAND IMAGE IN BOTANICA APARTMENT. Journal of Management and Leadership, [S. l.], v. 6, n. 1, p. 15–29, 2023. DOI: 10.47970/jml.v6i1.415. Disponível em: https://jurnal.tau.ac.id/index.php/jml/article/view/415. Acesso em: 2 jun. 2025.