MH Nainggolan, B. and Amidiola, P. 2021. THE ROLE OF SERVICE QUALITY IMPROVES BRAND IMAGE IN HOTELS XYZ: WORD OF MOUTH AS A MEDIATION. Journal of Management and Leadership. 4, 2 (Nov. 2021), 13–37. DOI:https://doi.org/10.47970/jml.v4i2.238.